Saturday, July 18, 2009

Elken's Eternal Beauty device

A patient by the name of Diana has asked what I think of Elken's Eternal Beauty device. I have not tried it personally (wouldn't waste my hard earned money buying it) so my comments will be confined to analysis of the claims made on their website.

I've pasted below the claims made on their website. My comments in CAPITALS:

"ETERNAL BEAUTY SG harmonises the beauty of nature with science by using naturally occurring bio materials to produce a multi-functional, home-use beauty and health device. It is an award-winning invention which can naturally emit Far Infrared Rays, Anion and Germanium with Sonic Vibration capabilities. Together, they work to provide maximum benefits to your beauty and health, both inside and out.

4 Technologies in 1 Revolutionary Device

Far Infrared Ray (FIR)
- FIR emission of 90% with the most beneficial wavelength (5-20µm)
- Penetrates up to 40mm into subcutaneous tissue
- Stimulates blood & lymph circulation
- Anti-bacterial"

INFRARED LIGHT IS USED CLINICALLY IN WOUND HEALING & PAIN RELIEF BUT THE WELL-KNOWN DEVICES TYPICALLY USE LIGHT IN THE 600-1000 NM RANGE, NOT THE WAVELENGTHS MENTIONED ABOVE. WOULD LOVE TO SEE THEIR SCIENTIFIC REFERENCES WHICH ARE STARKLY MISSING.


"Anion
- Air vitamins
- Neutralises harmful free radicals
- Promotes epidermal cell renewal"

ANIONS ARE NEGATIVELY CHARGED MOLECULES. WHAT ANIONS ARE THEY REFERRING TO? CYANIDE? FLUORIDE? BICARBONATE?

IONIC AIR PURIFIERS USE ELECTROSTATICALLY CHARGED PLATES TO PRODUCE CHARGED IONS THAT ATTRACT DUST PARTICLES. WHY WOULD YOU WANT A GADGET THAT TREATS THE SKIN TO ATTRACT DUST PARTICLES?!

THE 2ND & 3RD STATEMENT IS AGAIN MORE BS.

"Germanium
- A metalloid (semi-metal) element and a natural semiconductor
- Penetrates skin cells and neutralizes imbalance cells"

GERMANIUM IS A METALLOID SEMICONDUCTOR USED IN THE ELECTRONICS INDUSTRY. THE ONLY JUSTIFIABLE USE IN THIS GADGET IS ITS USE AS AN OPTICAL MATERIAL TO ALLOW INFRARED LIGHT TO PASS THROUGH. THE SECOND STATEMENT "neutralizes imbalance cells" IS JUST UTTER NONSENSE. THEY CAN'T EVEN GET THE ENGLISH GRAMMAR RIGHT.

"Sonic Vibration Technology
- Sonic Vibration output at 11000rpm
- 11000 times of vibrations in 1 minute
- Stimulate and exercise muscles
- Encourages metabolism and formation of elastic fibres"

SONOPHORESIS IS A PROCESS THAT USES ULTRASOUND TECHNOLOGY TO INCREASE ABSORPTION OF COMPOUNDS INTO THE SKIN. IT IS WIDELY USED IN SALONS TO DELIVER GELS & CREAMS INTO THE SKIN. THE 3RD & 4TH CLAIMS ARE AGAIN UTTER NONSENSE. IT CERTAINLY WON'T EXERCISE MUSCLES, IT WOULD JUST MAKE YOUR FAT VIBRATE.

Summary:
The only positive "technologies" I can see in this gadget are infrared light (if they have the correct wavelength) & sonophoresis, both of which are far from "revolutionary".

I hate it when these MLM companies throw around a few chemistry terms in the hope that people will be conned into thinking it's a product based on science. They certainly don't bother to reference their claims to any scientific studies.
Furthermore, they make unsubstantiated scientific claims to justify their RM1700 price tag. You can buy a simple infrared light & ultrasound gadget for a much smaller price tag.

Benefits on skin, breast & cellulite don't come from this gadget - it comes from the compounds that you apply on your skin. Sonophoresis just aids absorption.
The creams from Elken don't particularly have any magical ingredients that will do wonders to your skin either.

So there you have it - a totally impartial view from a non-Elken distributor!